Web Placement Expertise

Internet search engines and directories are playing an increasingly important part in directing potential clients to business websites. However, as the web grows in size it is no longer possible to just request search engine submission without any thought to web placement techniques, simply expecting people to find your site. Some aspects of the optimisation process are not complicated, but obtaining good rankings has become highly competitive and without current knowledge and skills in this fast-changing environment it's easy to go wrong.

Web pages consist of two kinds of text: visible (like the words you are reading now) and non-visible (for example, what are called "meta tags"). In the early days, web search engines would process the contents of a web page using relatively simplistic and well-known rules to decide which keywords were important. Web authors were able to achieve high website rankings by manipulating the non-visible text within pages and, in extreme cases, altering the visible text in unscrupulous ways - for example, by indiscriminate word repetition with words coloured the same as the background (so as to make them look invisible). These types of mechanisms were used to fool web crawlers whilst leaving surfers still able to read the content.

Search engine companies reacted quickly, developing more sophisticated algorithms to detect such practices in an attempt to protect the quality and relevance of their search results. Now, in defence against continued dubious web development practices, they may choose to wield their ultimate power and demote a site or de-index it altogether.

The search engine industry is still maturing and some unethical practices continue to avoid detection. However, the web crawler robots and indexing algorithms are constantly being enhanced; what worked yesterday to produce good rankings today will not necessarily work tomorrow, so it is crucial that your pages are properly coded and abide by the developing ethical work practices. It is also worth noting that deliberate spoofing of Internet search engine is not the only way to be banned or even dropped down the ratings - many companies have unwittingly become victims because their web studios have a lack of technical knowledge regarding what is and isn't acceptable.

So what sets Touchtech's UK web placement service apart from the crowd?

No false or unattainable guarantees
This just raises unrealistic expectations and usually ends in client disappointment.
A straightforward, open approach
Unlike many organisations, we justify our approach, demonstrate what can be achieved and explain what can't. Clients know precisely what they will be getting before they commission any work - all laid out in a Terms of Reference document with clearly defined deliverables.
A highly professional and comprehensive offering
You want to be confident that when you commission a package of work from a supplier, nothing will be left out and no corners cut. You expect the same high standard and successful outcome as if you had been responsible for doing it yourself. That's what you get from Touchtech.
Value for money
There is a lot of interest in this market so you will always find someone appearing to offer "search engine placement" cheaper. Whilst we don't claim to be the cheapest, we don't only do half the job either: we just offer excellent value. Be careful as cheaper offerings may be limited in scope - check out what isn't included and then ask yourself whether you should be investing in a partial solution!

Our UK web placement service includes:

  • Evaluation of existing website
    • Current search engine placement
    • Structure and content
    • Quality of coding and search engine friendliness
  • Exploration of competitor sites
    • website ranking
    • Content analysis
  • Commonly used "keyphrases"
    • Identification of keyphrase candidates
    • Frequency analysis of actual search query data
  • General discussion
    • What search engines like, dislike and ignore
    • The developing ethical web placement practices
    • Relevance of code validation
    • Importance of Home Page
    • Appropriateness of doorways and/or cloaking
    • Links to and from your site
  • Specific recommendations for search engine optimisation
    • Choice of keyphrases relevant to your business
    • Assessment of target areas for optimisation
    • Suggestions for optimised content
    • Selection of title & meta tags
    • Coding guidelines
  • Advice on monitoring your website traffic
    • Checking for robots and other visitors
  • Site indexing
    • Understanding the market leaders and their shares
    • Relationships between the major web search engines
    • Selection of free submissions and/or paid inclusion
    • Search engine submission
  • Position tracking
    • Monitoring of site index status and web page rankings

The actual amount of work and therefore the price will depend on a variety of things, such as how competitive your business sector is and the state and size of your website. A comprehensive optimisation package for a modest website could cost in the region of £1,500 and if you are interested in submission and maintenance services, we are able to supply them individually for as little as £20 per month.

Investing in our expertise can result in business revenues many times greater than the initial outlay.

Call us if you want to understand more or request a quotation.

- we'll be happy to help and you'll be glad you called -

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